Perfect Cosmetics dazzled Dublin with the grand debut of their revamped Megastore at Blanchardstown Shopping Centre on Saturday, July 13th at midday.

To celebrate the relaunch of their ROI flagship store, CEO Brendan McDowell was joined by Love Island royalty Ekin-Su, beautypreneurs Michelle Regazzoli Stone of MRS Glam, and Denise Phillips of Voduz. Special guests included Erin and Taylor McGregor, Kayleigh Trappe, Erica Cody, and the Dublin Ladies GAA team.

Keeping the energy high whilst guests were treated to bubbles and bites was the iconic Drag Artist Vicky Voltz, and to celebrate in style, the first 100 guests were treated to deluxe goodie bags worth over €100, loaded with BPerfect’s hottest picks.

 

 

This relaunch is part of a nationwide rollout designed to transform beauty shopping into an engaging, interactive experience. Featuring a cutting-edge, immersive design and a carefully considered range of products, the brand’s focus is on identifying and meeting the unique needs of every customer.

“We all know beauty isn’t a one size fits all” says Brendan. “These stores are designed to reflect that. We want people to feel welcome, and create an experience tailored to help them find what they’re looking for.”

State-of-the-art hair and scalp cameras will personalise your haircare recommendations, while their exclusive Base Bar is where makeup pros perform their magic to find your perfect match. Joining BPerfect’s coveted collections are a curated selection of must-have beauty brands, including Voduz, Pink Honey, MRS Glam, PLouise, Glow Hub, HNB Cosmetics, Colour Wow, Olaplex, Jeffree Star, and Ella & Jo.