Total Body Skincare With the Goodness Of Oats for Every-body + New Larger Size Aveeno® Skin Relief and Daily Moisturising Body Lotions
When it comes to body skin care, one size does not fit all. The experts at Aveeno® understand this and how the skin on our bodies is as individual as we are. When it comes to our day-to-day body skincare, it is vital to become a specialist on our own skin and to take the time to really understand it. Skin is rarely a static organ, its needs vary through the seasons and at various life stages so it is hugely important we understand these changes and care for it so it feels as comfortable, balanced and healthy looking as possible. Offering three skincare ranges for every-body skin type and regime, you can now also supersize your self-care routine with Aveeno® favourites, Aveeno® Daily Moisturising Body Lotion for normal to dry skin and Aveeno® Skin Relief Body Lotion for dry, sensitive and irritable skin, in new 500ml formats to maximise on the goodness of oats, morning or night, to combat skin dryness.
Dry skin is a spectrum that spans from normal to dry through the dry, sensitive and irritable skin types through to very dry, itchy and eczema prone skin. In Ireland, dry skin is one of the most common skin complaints and the result of an unbalanced microbiome and damaged skin barrier of varying degrees. As Rebecca Bennett, Aveeno® Skincare Expert comments, our skin is our largest and our most visible organ but we often neglect the skin on our bodies. “The skin on our face tends to be thinner and more delicate, so it needs care – but not at the expense of our body. If we’ve got dry skin on our face, it’s likely that we’ve got dry skin on our body too, and even a dry scalp; it doesn’t just isolate itself on the face. And the skin really responds to a bit of love and care. It doesn’t have to be incredibly expensive, or even very time-consuming, but just a few tweaks in your routine, and using the right products, can really pay dividends for the look of your skin and in the management of more severe, dryer skin conditions.”
Aveeno® has three skincare ranges to care for all body skin types including those at the driest end of the skin spectrum. Aveeno® Daily Moisturising range is formulated for normal to dry skin, Aveeno® Skin Relief range for very dry, sensitive and irritable skin and Aveeno® Dermexa range for very dry, itchy skin.
NORMAL TO DRY : Aveeno® Daily Moisturising Body Lotion with a clinically proven and fast absorbing formula that locks in moisture to help protect and nourish normal to dry skin. Formulated with pre-biotic colloidal oatmeal*It preserves the skin’s natural microbiome for healthy looking and more resilient skin from the first use. Within the Daily Moisturising range is a collection of body moisturisers in different formats including lotions and creams and an after-shower mist, along with body wash and hand cream to care for normal to dry skin all over the body. The range includes Daily Moisturising Lotion with lavender and a yogurt range with apricot and vanilla.
VERY DRY, SENSITIVE & IRRITABLE: The Aveeno® Skin Relief range of products, is for very dry and irritable skin. The range offers a complete skincare routine with body wash and body lotions along with targeted Skin Relief balm, to help keep skin healthy looking and moisturised all over the body, from head to hands to feet. Aveeno® Skin Relief Moisturising Lotion with Shea Butter is formulated with a prebiotic Triple Oat Complex* (oat flour + oat extract + oat oil) and shea butter. It’s rich, fast absorbing and non-greasy formula is clinically proven to moisturise and effectively soothe very dry, irritable or sensitive skin. The Aveeno Skin Relief Moisturising Lotion is even suitable for a diabetic’s rough, dry skin.
VERY DRY, ALSO SUITABLE FOR PEOPLE WHO MAY BE PRONE TO ECZEMA: The products in the Aveeno® Dermexa Range are for very dry, itchy skin. Additionally, the AVEENO® Dermexa Daily Emollient Cream and new AVEENO® Dermexa Fast & Long-Lasting Balm with prebiotic triple oat complex (oat flour + oat extract + oat oil) and ceramides, it helps to strengthen the skin barrier.
Aveeno harnesses the goodness of nature and the power of science to keep your skin looking healthy and feeling balanced whatever your body skin type. To find the right Aveeno® product for you, visit www.aveeno.ie
AVEENO® Daily Moisturising Range starts at €5.57 RRP** and is available in pharmacies and grocery accounts nationwide. NEW Aveeno Daily Moisturising Lotion retails at 500ml €12.29RRP**
AVEENO® Skin Relief Range starts at €5.89 RRP** and is available in pharmacies with selected products available in grocery accounts nationwide. NEW Aveeno Skin Relief Moisturising Lotion with Shea Butter 500ml €12.99 RRP**
AVEENO® Dermexa Range starts at €10.99 RRP** and is available only in pharmacies.
AVEENO® Dermexa Daily Emollient Cream 200ml retails at €12.82 RRP**
Here Rebecca Bennett, Aveeno® Skincare Expert gives her dos and don’ts when it comes to general body skincare:
Don’t overdo it … “Dermatologists note an increasing number of people coming to them with red and dry or scaly skin, on bodies as well as faces. When asked about their skincare routines, clients are bringing out 30 products – they’re exfoliating with scrubs and acids, and piling on serums and peels. Sometimes skin just can’t take this amount of attention. Layering too many products can lead to sensitivity, redness, soreness and dryness; it can damage your skin in the short term and may also leave it open to sensitivity in the long term.”
Protect the barrier … “It’s so important to maintain a healthy and intact skin barrier, that very topmost layer of the skin that you can see and touch. The skin barrier keeps the moisture in our skin, it keeps it soft and smooth, and it helps in keeping bacteria and potential allergens out. And if we disrupt it – with inappropriate use of products, for example – it can lead to dryness, because the moisture won’t be held in, and sensitivity because allergens can potentially penetrate.”
Be consistent … “I think the most common mistake in dealing with dry skin is lack of consistency. Skincare doesn’t have to be expensive, but it does have to be a commitment. As skin takes around 28 days to renew itself from the bottom layers to the top, you should give any new product four to six weeks before evaluating its effects. A moisturiser will give a real feeling of comfort and immediately relieve that dry feeling, but for maximum benefits you need to use your emollients long-term.”
Beware of over exfoliating …“When you exfoliate, you’re encouraging your skin to shed the tired old cells you don’t want hanging around – but when used inappropriately you’re also reducing the potential of the skin barrier which, as we’ve said, can lead to dryness and sensitivity. So, listen to your skin – if a scrub feels drying, don’t use it – try a gentler one instead. ”
Protect from the elements … “The weather, whatever the season, can be unkind to the skin. Obviously, sun protection is a whole subject in itself – it’s vital. But just being out in the air and exposing it can be drying; if you’re sitting in a park in the autumn breeze, that action of the air on skin can be drying. People are swimming more, and sea swimming all year. This is drying so rinse off salt or chlorine straight after. If skin is dry, that topmost layer of cells is a bit “crinkly” – that’s why drier skin feels a bit rough, and it also means that light doesn’t bounce off it evenly. But if your skin is moisturised, the cells are lying flat and have moisture in them, the light bounces off evenly and your skin looks more glowy as a result.”
Don’t forget your targeted skincare…. “The hands are constantly exposed and our feet take a lot of abuse throughout the day, while knees and elbows can show the first signs that something is out of kilter with our skin overall. Just applying hand or foot cream as well as a body moisturiser after a shower can make such a difference not just to your skin. It’s a good habit to get into, particularly coming into winter. And of course, keeping the hand creams with us through the day and regularly applying will help counteract the drying effects of weather, washing and sanitizers.”
To find the right AVEENO® product for you, visit www.aveeno.ie
www.aveeno.ie