TAKE CONTROL NOW SELF-CHECK EVERY. SINGLE. MONTH. 

 ghd, have been supporting breast  cancer charities globally for 18 years, raising  over $22 million to date. And for the past two  years, they  have been on a mission to empower  young women across the world to start  regularly checking their breasts.  

Why does this matter? Because 40% of women aged 18-24 surveyed do not  regularly self-check.* Two physical features that can strongly shape  how women see themselves, their breasts,  and their hair, can be taken away by breast  cancer. As an evolution of 2021’s successful  campaign, the 2022 collection features the  campaign messaging TAKE CONTROL NOW  on the limited-edition styling tools, providing  women with a regular reminder to touch and check their boobs for signs of breast cancer  

Every. Single. Month. 

JOYFUL BODY AND  BREAST POSITIVITY is the core message of this breast cancer awareness-driving campaign. Having the  confidence to take these important self check steps as early as possible will help  make all the difference. With a lack of breast  checking confidence, women are less  likely to self check and those who feel awkward or  embarrassed about checking their breasts may delay  seeing their doctor if they notice a new or unusual change. Knowing how they look or feel will help determine any changes in them. 

Big, perky, saggy, tiny, small, large, two boobs, no boobs? Still check. We need  women to start talking about their breast health, not their cup size, and to feel  confident and educated on how to check EVERY. SINGLE. MONTH 

Discover more and learn how to self-check at ghdhair.com and ghd YouTube. #ghdpink #takecontrolnow 



GHD PLATINUM+TM  PINK LIMITED EDITION €265 

Featuring ground-breaking predictive Ultra-zone™ technology, ghd platinum+™ predicts your hair’s needs and the way you style, controlling heat more effectively than ever before to guarantee ultimate results with 70% stronger hair,* 75% more shine** and 2x more colour protection.* 

*reduced breakage and 2x less colour fade vs a styler working at 230°C.   **Proven to increase shine vs naturally dried hair 

 

GHD HELIOSTM PINK LIMITED EDITION RRP €199 

ghd helios™ lightweight professional hair dryer with Aeroprecis™ technology drastically cuts down blow-dry time,* giving you ultimate styling control to achieve smoother results* with 30% more shine.** 

*consumer testing vs. regular hair dryer. **Technical testing, 2019, vs. naturally dried hair 

The collection consists of the ghd helios™ professional  hairdryer, award-winning ghd platinum+™ styler,  ghd gold® styler, and for the first time, our limited-edition  glide hot brush. With every purchase of our limited-edition  pink stylers or hot brushes, you will also receive a soft  touch zip bag. The 2022 vibrant orchid ghd limited-edition  Pink collection has been designed to include a self-check  reminder so whenever you style your hair you remember  to Take Control Now. And check your boobs. 

#ghdpink #takecontrolnow 

GHD GOLD® PINK LIMITED EDITION RRP €199 

Transform your everyday with the gold standard in hair styling tools, ghd gold® professional styler. Featuring Dual-zone technology, this styler controls heat from root to tip, delivering sleeker, smoother, and healthier-looking hair.* 

*In a test of 128 consumers, significantly more consumers agreed that ghd gold was better  than ghd V styler for leaving hair sleeker, smoother, shinier and healthier looking hair

GHD GLIDE HOT BRUSH PINK LIMITED EDITION RRP €179 

Spend more time in bed thanks to the ghd glide professional hot brush. Containing ceramic and ionising technology, transform your hair in just a few strokes for a perfectly smooth look in seconds.