May marks Skin Cancer Awareness Month. Stay protected by thinking of the five S’s of Suncare Safety, advised by Dr. Doireann O’Leary.

Dr. Doireann O’Leary, Avène new suncare ambassador explained, “We should all know the importance of wearing SPF protection all year around by now! UV rays from the sun come in two forms – UVA rays which cause ageing and UVB rays which cause burning. However, more recently, research has shown the damage that high-energy visible blue light causes. It has been shown to damage the skin through oxidative effects, which can lead to premature skin ageing and also increase the risk of skin cancer.”

“I am proud to work alongside Avène on the launch of its new high protection facial suncare collection as each product offers broad-spectrum factor 50 protection against UVA, UVB and high energy visible blue light. Avène first sun filter absorbs and reflects Blue Light from the sun, meaning this is an innovative product range! My favourite is the new Avène Cream SPF 50+. The lightweight texture penetrates the skin within 3 seconds and has a transparent shade meaning it’s suitable for all skin tones. It offers 8 hours of hydration and is perfect for daily use before I apply my make-up.”

Dr. Doireann O’Leary’s 5 S’s of suncare safety:

1. Slap on a hat

Wear a sunhat! Choose a broad-rimmed boater, a straw fedora or bucket style hat which shades your face, nose, neck and ears from the sun as these are all common sites for skin cancers. Hats are especially great for keeping children’s heads safe.

2. Slip on covering clothing

Wear a cover-up in the sun. Especially at the beach or pool! 

3. Seek shade

Enjoy the heat and the nice weather but opt to sit in the shade during hot times, especially during the midday sun.

4. Sunglasses

UV Sunglasses are a great way to keep the eye area safe from melanoma.

5. Slather on the SPF – Every. Single. Day

Apply a generous amount of sunscreen to clean, dry skin for at least 20 minutes before you go outside. Use the 2mg per cm2 rule which is approximately 2 finger lengths for your face alone.

Let’s talk about Avène new facial SPF Collection….

For over 30 years, the French skincare brand, Eau Thermale Avène, has been on a mission to protect skin and has an impressive history of pioneering improvements in suncare and photo-protection. This spring, Avène was proud to announce an update to its extensive, award-winning suncare portfolio with the launch of its broadest, cleanest and most gentle suncare collection. 

DISCOVER THE COLLECTION: An SPF for every skin type

The newly reformulated Ultra Broad Spectrum Facial Suncare SPF50+ Collection is now complete with Avène’s exclusive and ultimate sun filter, TriAsorB™. TriAsorB™, which launched successfully last year, is a unique organic and ultra-broad sun filter that protects our skin from the most damaging & penetrative rays: short UVA-UVB rays, long UVA rays and also High Energy Visible (HEV) Blue Light.

Recent scientific studies have shown that 25% of skin damage is caused by HEV Blue Light rays. Blue Light is powerful and invisible light rays from the sun which penetrate deeper into the skin’s layers than UVA & UVA. Particularly potent on clear sky days, Blue Light rays increase oxidative stress, which accelerates skin ageing, wrinkles, hyperpigmentation and age spots.

FACT: Did you know that recent findings showed that Blue Light from the sun is more harmful to the skin than Blue Light from screens. 60 – 90mins of time in the sun causes the same damage to skin cells as 2 weeks in front of a computer screen.

Avène’s new facial sun care range has been formulated following strict standards for the planet and for every skin types. Therefore, the new formulas contain minimal ingredients and the packaging is made of recycled and recyclable plastic. Avène’s new sun range also offers powerful hydration and nourishment in FIVE different formulas targeted at different skin types and needs. Easy to apply and quick to absorb, the innovative formulas offer an invisible finish and no white cast on the skin, making it perfect for daily use alone or under make-up

Avène 2022 Suncare launch with TriAsorB™

CREAM 50+

For dry to very dry skin types. Velvety texture and invisible finish offer 8 hours of hydration. Available in two formulations:

  • Cream SPF 50+ (€20.00)
  • Tinted Cream SPF 50+ (€20.00)

FLUID 50+

For normal to combination skin types. Absorbs in 3 seconds for an ultra-light, bare skin sensation with an invisible finish;

  • Fluid SPF 50+ (€20.00)

    Fluid SPF 50+ (€20.00)

CLEANANCE 50+

For oily, blemish-prone skin types. The ultra-light formula protects against blemishes and limits the appearance of scars caused by sun aggravation. Available in two formulations;

  • Cleanance SPF 50+ (€20.00)
  • Cleanance Tinted Cream SPF 50+ (€22.00)

Avène’s New Ultra Broad Spectrum Facial Suncare Collection SPF 50+ is now Available at Boots, Lloyds and Millies.ie