Irish Haircare Brand SEA+SOLU Is Leading a Customisable Haircare Revolution, One Booster Drop at a Time!

In a world where no two heads of hair are the same, SEA+SOLU is championing a smarter, more personalised approach to haircare and at the centre of that is their now-cult Booster Collection. Designed to be mixed into your SEA+SOLU shampoo, conditioner or mask, these targeted treatment drops allow you to create a routine as unique as your hair.

Whether you’re dealing with seasonal dryness, frizz, damage or volume loss, SEA+SOLU’s Booster system puts the power back in your hands, letting you respond to your hair’s changing needs in real time. This is the future of haircare: custom, conscious, and completely adaptable.

Founded by Irish entrepreneur Sinead Asple, SEA+SOLU blends plant-powered ingredients, Irish marine minerals, and advanced biotechnology to deliver clean, effective haircare that works. Every formula is sulphate-free, silicone-free, paraben-free and vegan, developed with long-term hair and scalp health in mind.

SEA+SOLU Hair Boosters (€20.95 each)

Formulated to target specific concerns, these high-performance boosters can be dropped into any SEA+SOLU base formula for a tailored treatment experience:

Frizz Control Booster – Smooths and tames humidity-induced fly-aways

Repair Booster – Restores strength and resilience to damaged strands

Hydration Booster – Replenishes moisture and boosts softness

Volume Booster – Adds lightweight body and fullness

“We created the Booster system so people could listen to their hair and treat what it actually needs, when it needs it. Hair is dynamic, your routine should be too.” – Sinead Asple, Founder of SEA+SOLU

The Base: SEA+SOLU’s Moisture Melt Essentials

Moisture Melt Shampoo (€26.95) – Sulphate-free with Fermented Rice Water, Hyaluronic Acid, and Deep Sea Magnesium

Moisture Melt Conditioner (€26.95) – Silicone-free, lightweight and nourishing with Algae Oil and TechnoHyal Complex

Moisture Melt Hair Mask (€33.95) – Award-winning deep treatment enriched with Acai Sterols and Irish marine minerals

SEA+SOLU’s Booster concept makes achieving great hair easier, cleaner, and more responsive than ever. No more trial-and-error. No more crowded bathroom shelves. Just powerful, personalised care designed to adapt with you.

Available now at www.seaplussolu.com, and in-store at Avoca, Meaghers, McCauley, and AllCare Pharmacies nationwide.