Bellamianta CEO Linda Stinson and World Renowned Make Up Artist Paddy McGurgan have come together to unveil the highly anticipated “The HeART Of Beauty” 11 piece collection in the beautiful surroundings of Belfast’s Titanic Hotel.
Hosted by Performer and Broadcaster Paul Ryder, the Power Duo were joined by the crème de le crème of the beauty industry, and well-known faces and friends of the brand. Guests were treated to a Malfy Gin reception on arrival before taking their seats to enjoy a Prosecco High Tea. Guests included Love Island’s Laura Anderson and Matthew McNabb, Dancing With The Stars Pro Dancer Laura Nolan, Eurovision & The Voice UK Star Brooke Scullion, Celebrity Stylist Roxanne Parker, Model Kate Grant, Award-Winning Author & Presenter Andrea Hayes, Ireland AM’s Elaine Crowley and Apprentice Star Grainne McCoy. Annette Kelly of Little Penny Thoughts, Digg Mama Caroline O’Neill, Siobhan O’Hagan, Sinead Hegarty, Rebeccah O’Rourke, Chloe Koyce, Melissa Riddell, Gem Ken, and Monika MUA were just a few of the beauty afficionados in attendance, along with a host of pro makeup artists including Paula Callan, Ellen Lunney, Louise Lavery, and Gemma Brine to name but a few, as music and a feeling of admiration for the craft and passion behind the collection filled the room.
A first for both parties and a true collaboration from its inception, this creative partnership merges years of experience in creating high-performing, premium beauty products, with an artist’s insight on how best to apply products, and which formulas are best suited for today’s makeup lover, paired with a heartfelt passion for makeup artistry.
From the catwalks of London and Paris Fashion Week to the red carpet of Cannes Film Festival, Paddy has worked with some of the biggest names and brands in the world. His passion originated in art, which quickly transferred to high fashion and editorial, creating the pathway to makeup artistry. Here, Paddy used the face and body as his canvas, creating looks that have led him to become the multi award-winning Makeup Maestro he is today.
In a world exploding with makeup from incredible brands, it was important to create a bespoke selection of timeless products appealing to every beauty lover, with the ability to create a professional feeling with self-application. Linda and Paddy spent the last 2 years developing a unique, innovative gel-powder formulation that is guaranteed to do just that. With so much product choice and endless amounts of information, finding simplicity and allowing ease when choosing a beauty product was paramount with this collection, and in the process solving many of the application issues women face with their existing makeup products.
The HeART Of Beauty 11 piece collection includes 3 Hydra Blushers, 3 Halo Highlighters, 3 Sculpted Bronzers, a Bronze Sculpting Balm, and a 15 Shade Eyeshadow Palette.
Speaking about his collaboration with Bellamianta, Paddy said, “In my 20 years within the makeup industry, I have never put my name to a makeup product, until now. This was because I knew when I did it, it HAD to be perfect in terms of quality, pigment, shades, and tones. I can wholeheartedly say I am so proud to be a part of this. I know that my art comes from the heart and so does this collection. I can’t wait to see you all use these products and paint your own canvas with them. I am looking forward to seeing all of your incredible masterpieces whilst showing you lots of easy application techniques with these new formulations.”
The Bellamianta by Paddy McGurgan HeART Of Beauty collection includes:
Bellamianta by Paddy McGurgan Hydra Blusher (RRP £20/€22)
Whilst no makeup advice should ever sound like you’re writing a rule book, the Hydra Blush shades Ambient, Mystic and Radiant are tones to suit light, medium, and deeper skin. Revitalise your complexion with this lightweight and hydrating gel-powder formulation, mimicking the natural traits of the skin and adding that peachy flush back into your complexion.
Created with the most sophisticated technology, Hydra Blusher retextures the skin surface with potent luminosity boosters, reflecting light for an extremely radiant finish and blurring effect. This buttery, buildable micronised powder’s ultra-soft touch creates a silky-smooth application and is available in 3 tones allowing for an intense, elegant radiance.
All three tones are part of the orange colour family, with beautiful shades of peachy blush for a burst of confidence simply by choosing the intensity that speaks to you the most.
Bellamianta by Paddy McGurgan Halo Highlighter (RRP £22/€24)
Glow to the heavens with this incandescent, luminous highlighter, allowing you to manipulate how the light hits your face and body and let your makeup glow. This weightless gel powder hybrid formulation creates a multidimensional finish, resulting in a radiant veil of light across your skin and showcases the love affair between light and makeup, bringing the look alive.
Makeup is a relationship built upon its ability to play with light, with the names of these highlighters inspired by different styles of luminescence and how the shades play with light on the skin.
Quench your lust for light with this revolutionary halo highlighter in one of three shades – Aura, Nimbus, and Glory.
Bellamianta by Paddy McGurgan Sculpted Bronzer (RRP £23/€25)
Shape and sculpt to your heart’s content with this sculpted bronzer, capturing the essence of colour, purity of light, and the epitome of comfort. This breakthrough gel-powder formula perfectly sculpts the complexion and entirely retextures the skin’s surface, leaving your complexion defined and smoothing out all imperfections for a veil of flawless, sculpted second skin finish.
Perfect for all skin types, the super long-lasting Sculpted Bronzer won’t add additional oil or shine and will glide over dry areas of the face, unlike many powder-based products.
The use of fake tans and bronzing techniques exploded in the 1970s, and what better way to name these stunning shades than give a nod to some of the icons who embraced this trend with open arms – Barbi, Fonda, and Farrah.
Bellamianta by Paddy McGurgan Eyeshadow Palette (RRP £43/€45)
When creating this palette, it was important to design a colour story that would allow people to make use of all of the shades, rather than just focusing on two shades and forgetting about the rest. We have come through a colourful storm of looks with eye makeup in recent years, but trends change and that is what this palette is designed to help with.
Containing 15 versatile tones and textures to experiment with, these highly pigmented, buttery eyeshadows allow you to create subtle daytime looks or mesmerising evening eyes on any eye from the smooth eyelid to the more textured one they simply melt into the skin and don’t draw attention to things like crepiness. The matte and shimmer eyeshadows blend seamlessly across your eyelid to create professional, long-lasting makeup looks with the flick of a brush stroke. Beauty is in the eye of the beholder so break the rules, follow your heart and take it all the way with these user-friendly, wearable shades.
Recently there has been a shift in the type of looks we are seeing, with make up lovers reverting back to the classic smokey eye, ranging from soft glam to full seductive dramatic smokiness. The colour story for this palette focuses predominately on warmer tones and in order of how you can move from light to dark or vice versa to achieve endless combinations of smokey eye rich caramels mocha and champagne hues whilst also offering a cooler selection of tones for those who tend to like more grey tones however even they tend to also have a bit of underlying warmth to their tonality which is perfect if you like tan but also cooler eye tones the shades will not clash with the complexion.
It is no coincidence this stunning collection has been named the “HeART of Beauty’. The eyeshadow shades are named after some of the most formidable makeup artists who have inspired people like Paddy to have the career he has today, such as Pat (McGrath), Kevyn (Aucoin), and Val (Garland) to name a few. Without their courage to push boundaries, people like Paddy and many others wouldn’t be able to do what they were born and love to do – create their art on those who want it. These artists were vital in creating a makeup community that allow the makeup artist to share and celebrate their art and share a fond love for their profession.
Bellamianta by Paddy McGurgan Bronze Sculpting Balm (RRP £20/€22)
Achieve catwalk-like contouring with this sculpting balm stick, overflowing with silky sensations and dewy dimensions. No longer do you have to have more unnecessary coverage to get that chiselled bone structure, this formula will tint the skin and leave the same soft to dramatic sculpt depending on your make up wearing preference. The Bronze Sculpting balm also creates the most stunning cushion as an eye primer and resting platform for the eyeshadows in this make up collection. With a buildable and sophisticated finish, this bronzing stick is the perfect tool to precisely sculpt your look, bringing light and shadow to all your best features.
The New Bellamianta by Paddy McGurgan collection is available to purchase from www.bellamianta.com and stockists nationwide.