Out with the old, in with the new! Spring is all about new beginnings, so why not start off the season with a beauty launch (or beauty launches)?
Let’s be honest, for the past year, most of us have been really into trying out new beauty products, whether it’s makeup or skin care. I have been doing a lot of dopamine dressing and that includes make up.
We have three winning launches from our favourite make up brand at Hi HQ- Huda Beauty. There is something consistently feel good about everything Huda lauches and these are no exception.
Wishful Eye Lift & Snatch Instant Sculpting Masks – €5
These eye-catching, re-postionable, lifting and sculpting masks are infused with state-of-the-art extracts such as plant stem cells and peptides, as well as Huda’s go-to natural actives for undereye brightness; Sweet Almond Oil and Rose. These vibrant green masks instantly lift, reduce puffiness and brighten the undereye area, while making you look more awake, and not to mention snatched AF.
Huda loves to wear under-eye masks while she creates tutorials or applies her everyday make-up routine but found it was impossible to find a truly effective and super-sticky pair, that would stay put while she goes full glam. Inspired by our game-changing Chin-Lift mask, this combination of cooling hydrogel and repositionable fabric mask not only lifted but snatched her undereye area, giving her the appearance of a good night’s sleep in 30 minutes
The #bombbrows applies in seconds yet lasts all day long thanks to an innovative long-wear formula that’s perfect for building and blending. Enriched with castor oil, coconut oil, and vitamin E, the creamy formula glides on effortlessly while its rich pigments dry down quickly for a long-wearing natural finish. This powerful combo means two things: creating hair-like strokes is completely foolproof, and you won’t need to worry about how long your brows will last either. In true Huda Beauty fashion, the formula lasts for up to 24 hours and is smudge-proof, waterproof, fade-proof, pillow-proof, and all-around life proof, so your brows will always be on point, even if you’re feeling like a bit of a hot mess! And of course, no brow pencil is complete without a durable spoolie wand that diffuses those hyper-real strokes to perfection.
Shades:
- Shade 1–Warm Blonde: For blonde hair with golden undertone
- Shade 2 –Neutral Blonde: For blonde hair with mix of cool and warm undertones
- Shade 3 –Caramel Blonde: For red hair or dark blonde hair with warm undertone
- Shade 4 –Light Brown: For light brown hair with warm undertones
- Shade 5 –Medium Brown: For neutral brown hair with mix of cool and warm undertone
- Shade 6 –Rich Brown: For dark brown hair with warm undertones
- Shade 7 –Black Brown (Huda’s shade): For black hair with warm undertone
- Shade 8 –Soft Black: For black hair with cool undertone
“I’ve always been obsessed with the sultry look of tortoiseshell in fashion, so I’ve translated the shades from the iconic pattern into a series of three delicious eyeshadow palettes you won’t be able to resist” – Huda Kattan
Satisfy your sweet tooth as Huda Beauty launches a mouthwatering mix of three, on-the-go eyeshadow palettes all crafted around candy brown shades of Chocolate, Toffee and Caramel. The new trio of Brown Obsessions Eyeshadow Palettes each feature nine, smooth velvety hues in four delectable finishes, including buttery soft, silky smooth matte shades and heavenly highlighting shimmers. Take your eyes from daytime soft and sweet to sexy after-dark vibes with the sweep of a brush, as each palette comes in a carefully curated combination of shades you won’t be able to resist.
The Brown Obsessions palettes are a modern take on your classic brown shadows, with highly-pigmented deliciously decadent shades and textures, from brown mocha, smooth toffee and rich cacao, each palette adds a dash of sweet sugar and hella spice to your beauty look this season. All palettes are effortlessly easy to master with smooth, velvety powders, intense metallics and marble cream shimmers in complementary tones, meaning there’s something to satisfy every appetite (and occasion). Each palette enables you to shade, highlight and define the eyes for an endless array of tasty and morish looks that will satisfy you from breakfast right up until that late midnight snack.
A long-time lover of tortoiseshell prints in her own closet, and with brown one of her favorite makeup shades to play with, Huda Kattan, Founder and Chairwoman of Huda Beauty, was thrilled to see the return of these classic, creamy and earthy shades, on the runways this season. Huda wanted to bring this timeless print and this classic shade into the beauty world in a never-seen-before eyeshadow palette. Taking their cues from coffee-colored, mahogany sculpted-latex bodice tops and camel capes, to café con leche suede boots seen on the SS21 runways, Huda and her team have added a modern twist to the cult-classic shade of brown, with a series of deliciously dreamy and creamy eyeshadows.
The icing on the cake? Each pocket-friendly palette comes in a hard shell for extra durability with a built-in mirror for on-the-go eyeshadow ease. Sidestep your fruity spring brights this season and whet your appetite with the new neutrals as tonal toffee, sweet caramel, and chocolate swirl shades make up the Brown Obsessions trio.
The Tasty Trio:
Toffee Brown – A silky smooth blend of caramel, milk chocolate, brown sugar, and buttercream mattes, sugar almond, and shimmering golden honey metallics, all encased in a tortoise shell plaque, with rhinestone metallic print and a lid and base matched to the Toffee eyeshadow shade.
Caramel Brown – A spicy combination of fiery burnt orange, hazelnut and maple mattes. Shimmers come in molten copper apricot glaze, and caramelized rhubarb, all encased in a ferocious tortoise shell plaque, with a rhinestone style metallic print and a base tinted to with the shade of Caramel.
Chocolate Brown – A rocky road mix of smooth milk and bitter dark chocolate and decadent fudge, sprinkled with raspberry candies, and soft marshmallow shades. This chocolate box is also encased in the trio’s same tortoise shell plaque with rhinestone style metallic print and a base that’s matched to the palettes shade of Chocolate.
Huda’s How To Use / Tips & Tricks:
- Build your base up with your choice of the delicious matte shadows. For a soft day look, build a light base by using the chalky, matte shades, then add one of the shimmery eyeshadow toppers across the lips using your finger, a flat brush or a sponge applicator for a delicious yet subtle chocolatey finish.
- If you’re aiming for a soft, subtle gleaming finish, apply the metallic and marble shimmer shades by picking up the shades with a dense, flat brush and gently blend in.
- If you’re after a ferocious foil-effect, add a layer of metallic by firmly pressing the pigment on to the lid with your fingers. Or why not use a damp brush or sponge applicator and apply across the eye? This technique will give you a deeper and fuller coverage.
- When wearing the deeper shades, as Huda always says, blend is your friend. Brushes are super important when achieving a smooth finish in the crease and across the lid so get your tool kit out.
- Remember, not all deep shades have to be bold and graphic. Blend out the deep mattes with a fluffy brush to give definition and shape to the eyes without overtaking your makeup look.
- The metallic shades can also be used on the lower lash line or added to the inner corners for a soft, subtle highlight that’ll keep your eyes looking big and bright all day.