We’re delighted to welcome Wilde Cedar Hair Solutions as a new member of the Hi Business Club. Founded by Sarah Frewen, Wilde Cedar Hair Solutions specialises in custom men’s toupees and women’s toppers, helping clients feel like themselves again – confident, natural, and empowered.
Following her graduation from Peter Mark in 2017, Sarah has years of experience in both barbering and hairdressing positions. It was during the Covid-19 lockdown that she made the decision to open her own business initially in barbering, before expanding in Summer of 2022 to include hairdressing. This also allowed her to grow her client base.
Sarah, pictured with Lisa Cannon, after winning Best Solopreneur at the Passoã Hair and Beauty Awards 2025
In 2024, Sarah pursued her dream and decided to enter into a niche market by introducing the supply and fitting of hair systems in the salon – men’s toupee’s and hair toppers for women – as many people are now seeking professional help for both hair loss and hair thinning, giving her a competitive advantage in the industry.
At Wilde Cedar Hair Solutions, Sarah provides a personal consultation and custom fit for each client’s hair type, preferences, and lifestyle using hypoallergenic materials. She also uses environmental and eco-friendly products that have not been tested on animals for a cleaner and healthier process. This gives each client a natural appearance, boosting their confidence and improving their mental well-being. All clients are also provided with on-going support through regular maintenance care and adjustments.
By introducing the supply and fit of hair systems in the salon, Sarah has played a direct role in allowing so many people to gain back their confidence and boost their self-esteem by providing a non-surgical solution to hair-loss and hair-thinning. As hair loss and hair thinning can have a significant impact on a person’s quality of life and self-confidence in social or professional situations, Sarah prides herself on being able to play a part in helping her clients to feel good again.
Sarah’s first client, Davey, showcasing an amazing transformation
“I would have to say that the most memorable milestone was the fitting of my first hair system; it’s difficult for me to put into words the satisfaction I achieved in the joy I was able to give to someone I have known since childhood. This was made all the more special when on a night out his dad approached me and thanked me for giving his son back his life – confidence in himself and his appearance.” – Sarah
Welcome to the Hi Business Club, Wilde Cedar Hair Solutions – we’re thrilled to have you on board and look forward to working with you!
Bookings: Limerick Hair Specialist
Instagram: @wilde_cedar_hair_soloutions
TikTok: sarah.frewen.toupee
Facebook: Wilde Cedar Hair