Klorane Haircare launches new range of nourishing and repairing products with Organic Cupuaçu butter suitable for very dry, damaged, and all curly hair types

This month, French botanical haircare brand, Klorane, is proud to launch a brand new and exciting range of haircare products to the Irish market.

Klorane’s nourishing and repairing trio of new products were developed with all the goodness of the Amazon rainforest and are enriched with Organic Cupuaçu butter to create a replenishing ritual for very dry, damaged hair and all curly hair patterns.

What is Cupuaçu? How do you say it? Koo-Poo-Wa-Soo

The spotlight has recently been shining on the exciting ingredient Cupuaçu as the perfect active ingredient to nourish and restore hair that is very dry, damaged or curly by nature.

Organically grown and harvested from the Amazon rainforest, Cupuaçu butter is rich in fatty acids Omega-6 and Omega-9 which offer ultra-nourishing properties. These highly nourishing active ingredients preserve the water found naturally in the epidermis and hair fibres making it an essential moisturiser that offers deep-down hydration.

Say hello to the new products…

• CLEANSE AND NOURISH

Klorane Nourishing and Repairing Shampoo with Organic Cupuacu butter €12.50

Fortified with wholesome Organic Cupuaçu Butter, this natural* shampoo gently cleanses, deeply nourishes and helps strengthen damaged hair fibres with intensive moisture and shine-enhancing nutrients. Hair is softer, smoother, shinier and easier to style — ideal for very dry, wavy, curly, frizzy or coily hair.

96% felt hair was immediately soft

82% felt hair frizz was reduced

83% felt hair was deeply nourished all the way down to the tips

• DETANGLE AND PROTECT

Klorane Nourishing and Repairing Conditioner with Organic Cupuacu butter €13.50 

This intensive conditioner with 96% natural-origin ingredients helps to detangle, deeply nourish and strengthen very dry, damaged hair all the way down to the tips. Lightweight but powerful, it helps to reduce frizz while restoring manageability and strength. Enriched with Organic Cupuaçu butter this hero conditioner is the perfect ally to redefine and intensify natural curls.

92% felt hair was immediately supple

• DEEPLY REPAIR

Klorane Nourishing and Repairing 3-IN-1 Mask with Organic Cupuacu butter €18.00

This 3-in-1 Nourishing & Repairing Mask for very dry and damaged hair intensely nourishes, fills in gaps between the keratin and helps strengthen the ends of frizzy and coily hair. It is enriched with nourishing Organic Cupuaçu Butter with a unique composition of rich fatty acids, including Omega-6 and 9. The mask also contains x4 times more Organic Cupuacu Butter than the Organic Cupuaçu conditioner. Rich and creamy, its powerful restorative properties help to detangle knotty hair, maintain long-lasting hydration, and give hair an instant shine. It can be used in 3 ways: as in-shower treatment, an overnight mask or for the driest hair, as a leave-in cream.

91% felt hair was repaired

91% felt hair was instantly shiny

Gabriella Strano, Curl Maven, Klorane’s new haircare ambassador spoke about the new launch, “A really common hair type throughout Europe, especially here in Ireland and the UK, is having fine hair, but a lot of it! Although the hair can become dry, frizzy and brittle, it also gets easily weighed down. So we need lightweight, moisturising products that are hydrating without being heavy. And that’s exactly what this newest launch from Klorane is – featuring the nourishing and repairing hero ingredient: Organic Cupuaçu.

The new range is perfect for fine, dry, damaged and brittle hair, as well as wavy, curly and coily hair that gets easily weighed down and frizzy. The shampoo is creamy and hydrating while cleansing without stripping or drying out the hair. The conditioner is lightweight, nourishing, and repairing. But my favourite product is the 3-in-1 Mask. Applied to wet hair, this hero product glides through knots and tangles with ease repairing breakage and reducing frizz while adding weightless hydration and shine to strengthen and smooth dry, thirsty hair.”

Spotlight on farming Cupuaçu

Sustainably sourced from the Amazon Rainforest and harvested by hand after the fruit has ripened. The seeds are left to dry in the sun and cold-pressed to create the rich organic Cupuaçu butter. 

Klorane’s Cupuaçu is grown according to organic farming standards, respecting the surrounding ecosystem, thanks to supporting from Klorane Botanical Foundation

Selected for its unique highly restorative properties, the Organic Cupuaçu butter is a powerful natural active ingredient with a unique composition of rich fatty acids, including Omega-6 and 9. Klorane’s brand ethos has always focused on a commitment to the environment while creating great botanical-based products that work, using sustainable farming methods.

For over 25 years, Klorane has been committed to the Klorane Botanical Foundation, which fosters a passion for botany and is committed to preserving and promoting plant heritage protection by sharing botanical knowledge around the world. 

The foundation is committed to preserving and protecting the botanical heritage of the Cupuaçu fruit, the Foundation has partnered with the Federal University in Brazil, to bring together two communities to transfer environmental protection and sustainable tree farming skills. The project was recognized by UNESCO as a prime example of education for sustainable development.

Klorane products will be available from Irish pharmacies nationwide and online at Millies.ie.