YSL BEAUTÉ: LASH CLASH
BRACE FOR OVERSIZED IMPACT YOUR LASH LOOK, NOW ELEVATED. YOUR ATTITUDE, NOW AMPLIFIED. IN 2023, TURN UP YOUR VOLUME. OWN YOUR CLASH: SHIFT YOUR COLOUR.
Lash Clash, launched in 2022 is Yves Saint Laurent Beauté’s biggest game changing mascara. A unique mix: a clash of massive volume and overnoir couture black finish. In early 2023,
Lash Clash a new uninhibited Lash Clash Brown was revealed. And now, be ready to meet the brand new code breaking Lash Clash Mascara in Blue.
Magnified. Intensified. Augmented. Lash Clash Extreme Volume & Electric Blue for a real volume intense . Braced for oversized impact amplified, it create a vibrant colour clash. Density appears instantly augmented with its oversized brush. Intense colour overload nourishing formula enriched with Ourika community garden Iris extract.
EXTREME VOLUME MEETS COUTURE.
Designed with the thickest formula technology within the L’Oréal Group to build shockingly oversized impact, Lash Clash speaks to an empowered and unapologetic generation that’s unafraid to express itself. Encapsulated in an edgy & chic design, breaking the codes of the Cassandre: In a bold, playful move, the iconic golden YSL turns around the luxurious all-black case, overnoir like its original makeup payoff.
Lash Clash’s formula takes volume and pigments over the edge
with innovative texture agents, and smudge-resistant boosters. The thickest mascara texture ever formulated in our labs features a cutting-edge cocktail of ingredients that unleash louder volume with unapologetically intense colour.
CLASH UP THE VOLUME UP TO 24H.
An innovative cocktail of wax, complex film forming polymers, and wear boosters,
Lash Clash’s thick yet creamy and adherent texture
thickens lashes instantly. Adding up to +200% more volume in only five strokes,
Lash Clash builds a shockingly oversized impact. With its up to 24-hour wear formula, the impact will last wherever the day takes you.
INTRODUCING ELECTRIC BLUE FOR A REAL VOLUME INTENSE
Luring us away from overnoir black, blue mascara offers a point of difference, a new statement in style, for women daring to try something different with a blue that delivers intensity,
and depth.
OVERNOIR COUTURE BLACK FINISH.
Lash Clash takes colour over the edge with its colour-enhancing agents, black pigments
and—if that isn’t enough black on black—an overnoir couture black finish. Associated to a translucent base, a high rate of finely dispersed black iron oxide leaves lashes intensely dark, bold, and full-bodied—a game changer for black mascara addicts everywhere.
Enriched with Iris root extracts part of Ourika Community Gardens Program, Lash Clash formula helps to keep lashes supple, soft and healthy-looking day after day.
OVERSIZE BRUSH. OVERSIZED IMPACT.
Power-charging, progressive,
Lash Clash features the biggest brush ever created in our laboratories, for the most extreme impact from lash root to tip.
DOUBLE CONICAL BRUSH.
This brand-new brush loads, lengthens, and supercharges volume from root to tip to create a lifting effect to the outer corner of the eye.
THE BIGGEST WIPER EVER*.
Its 10.5mm diameter instantly loads all lashes–even the shortest ones–with louder volume in a single swipe from left to right.
260 ERGONOMIC BRISTLES.
To maximise the formula quantity, the brush is composed of 260 ergonomic fibers and 4 grooves that catch, coat, and volumize each and every
lash, making the most out of the amount applied in a single swipe. *In the YSL Beauté laboratories.
YSL BEAUTÉ OURIKA COMMUNITY GARDENS PROGRAM.
YSL Beauté has supported the creation of a cooperative of 33 women to grow plant in the Ourika Community Gardens. This unprecedented social program strives to promote the
skills of the region’s inhabitants to advance their financial independence.
In addition to creating job opportunities for a cooperative of women, these gardens allow YSL Beauté to observe and harvest some of the precious ingredients vital to the composition of its beauty products. Every raw material is selected, grown and harvested sustainably, and carefully extracted to meet the strictest standards in terms of effectiveness.
