We’ve tested, swatched, spritzed, and sampled our way through hundreds of entries to bring you this year’s Hi Style Best Beauty Buys 2025. From skincare staples to tan must-haves, makeup magic to home fragrances – these are the standout stars our team (and our expert Mary-Jane O’Regan) loved most.

Discover the winners across 10 glow-worthy categories below, and get ready to fall in love with your next beauty obsession. 

💧 Skincare – Spritz, Serums, SPFs & Oils
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💇‍♀️ Hair
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🖌 Makeup – Brushes & Blenders
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💤 Skincare – Hydration Station: Day, Night, Neck, Lip & Eye
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🛁 Shower, Bath, Hands, Body, Nails & Supplements
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👁 Makeup – Eyes & Lips
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🎨 Makeup – Foundation, Bronzers, Primers & More
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🧖‍♀️ Cleansing & Masks
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☀️ Tan
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🕯 Fragrances, Candles, Dental & Home
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Which one’s going straight in your basket?