Never Fully Dressed bring their empowering, inclusive and internationally adored fashion brand to Avoca Stores in Ireland

Global fashion brand, Never Fully Dressed, founded by Lucy Aylen, are delighted to have arrived in Avoca stores in Ireland and online. The brand which first launched in 2009 with a modest stall in London’s Portobello market as a one-woman band, is now a leading global fashion name, amassing close to 2 million followers on Instagram…

Irish Lifestyle brand Sómas launches its first Wedding Edit with a wedding-themed lunch at The Clarence Hotel

Tuesday, 23rd, saw a host of well-known Irish faces gather at The Rose Room in The Clarence Hotel for the launch of The Wedding Edit by Irish lifestyle brand Sómas. The brand’s latest edit is its first foray into weddings, and it brings together an immersive collection of beautiful fragrances and elegant accessories curated to allow…

Stylish As You Like: A Dress Code Manifesto

By Siobhan Green and Tori Mons   In an era where individuality reigns supreme, where fashion is a canvas for self-expression, the traditional confines of dress codes have evolved. Enter “Stylish As You Like” – a manifesto that celebrates personal style, creativity, and sartorial freedom.   Gone are the days of rigid rules dictating what…

The K Club afternoon Tea and Fashion Show in Straffan , Co. Kildare

The most delectable array of seasonal fashion and flavour arrived at The K Club in Kildare with a special salon fashion show to launch the five-star hotel’s new Spring/Summer Afternoon Tea. A collection of Ireland’s most fashion-forward faces including Aurelija Kupryte, Ashling Kilduff, Annemarie McManus, Caroline  Harrington; Catriona Hanly, Grainne Maher,  Lizanne Kirwan, and Melissa Curry…

Laura Byrnes X Very Fashion Collaboration Unveiled

Renowned fashion & lifestyle influencer Laura Byrnes, known for her transformative styling videos that elevate everyday high street looks, has joined forces with Very to curate an exclusive 40-piece fashion edit. This collection showcases a selection of trendsetting pieces that will breathe new life into your Spring wardrobe. Laura’s relatable and aspirational style has captivated…

Embrace the Mountains with Dare 2b’s New Technical Mountain Series Range

Taking on the great outdoors can always be gruelling but, kitting yourself out with Dare 2b’s new Mountain Series range is a guaranteed way to make sure you’re ready for whatever challenge Ireland’s wilderness brings. With prices starting from just €55, hikers can unlock their full potential and still look stylish with a versatile and technical…

Irish Designer Rachel Maguire talks about the highs and lows of establishing her brand

As the visionary force behind the celebrity-adored and boundary-bending faux fur fashion label Rashhiiid, Rachel Maguire speaks to Ashley McDonnell on the new episode of Tech Powered Luxury, sharing the highs and lows of her sell-out brand, the importance of running a customer-first business, the impact of celebrity and her expansion plans for 2024 and…