One word: Elnett
Which, by the way, comes from two French words: Elle and Nette, translating as ‘she is neat’. For over six decades, L’Oréal Paris’ Elnett franchise has been the beating heart of the hair industry. An icon in every sense of the word, its launch in 1960 redefined the hairspray market forever thanks to the first-of-its-kind formula that meant it…
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